TEMPLATE #101 OF 111ReachTeardown

Why that post worked Template

Meta-analysis of your own posting teaches the thing everyone reading LinkedIn wants to learn.

Goal: Reach
Format: Teardown
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Shows where “see more” cuts (210 chars)
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Select an opening angle that fits your personal story:

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NumberSmaller numberABWrong assumptionThe real driverNext

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Pro Tip: Teardowns prove your competence without you ever having to say 'I am an expert'. Showing your thinking is 10x more persuasive than claiming it.

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Your Name• 1st

Founder & Consultant • LinkedIn GrowthJust now • Edited •

My last post did [number]. The one before did [smaller number].

Same audience, same week. Here is the difference.▲ Hook sits above the fold (~210 chars)▼ Below expands on “...see more”
What was different:
• The hook: [A] vs [B]
• The shape: [A] vs [B]
• The ask: [A] vs [B]

What I thought mattered: [wrong assumption].
What actually did: [the real driver].

What I am testing next: [next].

What has worked unexpectedly well for you lately?

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Showing full post: every word is crisp, dark, and copy-ready. The divider shows where LinkedIn folds the feed.

Template Playbook

How to write a killer Why that post worked post

Optimized for maximum viral distribution, shares, and algorithmic pickup across 2nd/3rd-degree networks.

✓ What works on LinkedIn

Pick an asset your target clients know and admire (or relate to)
Point out microscopic details that 99% of casual observers miss
Distill the teardown into a reusable rule or checklist for the reader
Use screenshots or visual references if available to ground the critique

✕ Mistakes to avoid

Do not be mean-spirited or punch down at smaller creators/startups
Do not offer superficial observations anyone could see in 5 seconds
Do not forget to explain *why* the design or copy decision worked
Do not forget to link the analysis back to your core consulting domain

When to use this template

When reverse-engineering a world-class brand, campaign, or asset
When critiquing your own previous failed experiments with radical honesty
To showcase taste, diagnostic ability, and analytical depth
When positioning yourself as a top 1% practitioner in your category

Topics & Tags:#meta #analysis #linkedin