The contrarian takeContrarian opinion post template
Everyone in [industry] says [common advice].
Fill-in-the-blank posts for founders and consultants. Pick one, add your story, copy and post. Or let AI write it in your voice.
Everyone in [industry] says [common advice].
You are allowed to [thing your audience feels guilty about].
[Specific cost: "£14,000", "Six months", "Two clients"].
There are two kinds of [role] in [industry].
Myth: [widely repeated claim].
A hill I will die on:
Nobody in [industry] wants to say this:
I spent [time period] arguing that [old position].
If I were starting in [field] again tomorrow:
[Free or cheap option] is not free.
[Time period] ago I had [starting point: "no clients", "no audience", "one contract"].
[Specific time: "Last March", "Week 11"] I had the resignation letter open.
A [client/prospect] told me this on a call last week:
My [Tuesday/workday] a year ago vs my [Tuesday/workday] now.
[Ordinary detail: "My daughter asked what I do", "A taxi driver asked about my job"].
[Impressive number] in [time period].
[Number] rejections before [the thing that worked].
[Person: "My first boss", "A mentor", "A client"] told me:
[Number] mistakes I see in [field] every single week.
My entire [function] stack costs [amount] a month.
[Number] questions to ask before [decision].
[Number] green flags in a [client/hire/partner].
[Number] numbers I check every [week/month].
If you are [number] years into [field], here is the shortlist I wish I had had.
[Number] rules I keep, even when it costs me.
Overrated in [industry]: [thing everyone chases].
Three things that worked this week. One that did not.
[Number] phrases to cut from your [emails/decks/posts] this week.
How to [outcome] in [timeframe].
You can fix [common problem] in ten minutes.
I call it the [name] framework.
Stop [common approach].
Run this [number]-point audit on your [thing] before [event].
The [email/message/page] that gets [result] for me.
[Symptom] is never the problem.
If I joined a [company type] as [role] tomorrow, here is my first 90 days.
[Client type] went from [before number] to [after number] in [time].
My [asset: post, page, email] did [result].
[Well-known company/asset] does [thing] better than anyone.
I ran [experiment] for [time period].
A question for the [role]s here:
[Option A] or [Option B]?
Real situation from this week.
Building a list: the best [thing] for [audience].
We built [thing].
[Milestone] today.
We are hiring a [role].
I spent [time] building [resource].
If I were a [role] at a [company type] right now, here is exactly what I would do this quarter.
What a good [thing] actually contains.
Waiting to [action] until [condition] is costing you [cost].
I charge [amount] for [service].
"[Common objection]."
My actual [day] as a [role]. Not the highlight reel.
If I had to rebuild [thing] from zero with [constraint], here is the order I would do it in.
We changed one thing: [the change].
The data says [finding].
I got promoted to [role] in [time].
My first [time] as a manager, I got [thing] completely wrong.
After [number] hires, here is what I actually look for.
I moved from [old field] to [new field] at [age/stage].
"[Blunt feedback someone gave you]."
We lost a [size] deal last [month].
I am not for everyone, and it took me [time] to say so out loud.
A specific ask, since vague ones never work.
Most [clients/customers] decide how they feel about you in week one.
We changed our pricing on [date].
The [time] a week that keeps [outcome] on track.
We automated [task] and got back [time] a week.
How I actually use AI in [role], after the hype settled.
We killed [recurring meeting].
Every [team/company] has one person who knows [thing].
We changed one default: [old default] → [new default].
[Industry] jargon, translated.
How [industry thing] got to where it is, in [number] steps.
A prediction with a date on it: by [date], [specific prediction].
I built [thing] because [problem] kept happening to me.
[Person] did something for me [when] that they have probably forgotten.
A detail in [thing] that almost nobody notices, and it does most of the work.
[Number] [things] I have saved this month, and what I took from each.
Two [things]. One works, one does not.
Nobody asked, but here is how I would fix [visible problem in your industry].
Someone left this on my last post:
No screenshot for this one.
We lost [number] [customers] last [quarter].
The sentence that ends scope creep without ending the relationship:
My discovery call, question by question.
What we are building next quarter, and what we are deliberately not.
We turned down [size] of revenue last [period].
Everyone is talking about [obvious first-order effect of a trend].
We use "[word]" to mean [number] different things.
Nobody publishes benchmarks for [thing], so here are ours.
[Number] things that changed in [industry] this year that nobody announced.
[Boring practice] beats [exciting thing] almost every time.
Everyone tells you when to [popular action].
Here is [deliverable] we made for a [client type], with the reasoning.
I asked [number] [people] the same question: "[question]".
I gave myself [time] and [budget] to test [idea].
How to guarantee [bad outcome] in [field].
One question that saves [time or money] on every [thing]:
My last post did [number]. The one before did [smaller number].
[Quarter/month] starts [when]. Three questions before it does.
[Year/period] was the hardest of my career.
Buyers never ask "[the question you prepared for]".
We moved from [tool A] to [tool B] [time] ago.
Our whole [process], end to end.
Everything I have written about [topic], in five lines.
Is [common action] worth it? Let us do the arithmetic instead of arguing.
Note to self, pinned to my monitor:
My stop-doing list beat my to-do list this year.
[Number] notes from [event/period]: [event name].
No template matches. Try “client”, “price” or “story”.
Filter by what you want: reach, trust, leads or comments. Founders and consultants who want clients should start with the Leads templates.
Open the template. Each blank gets its own box. Use real numbers, dates and words your clients said. The preview shows your post as it will look on LinkedIn.
The red line shows where “see more” cuts your post. Make the first lines strong, then copy and post. Or let AI write it from your own story.
Posts that get shared and seen by people who do not follow you yet. Strong opinions, myths and quick fixes.
Posts that make readers believe you. Real stories, lessons and the work behind the result.
Posts that start sales conversations. Client results, pricing, objections and a clear ask.
Posts that get comments. Questions, this-or-that and lists people want to add to.
If you sell a service, your LinkedIn posts have one job: make the right buyer think “I need to talk to this person”. Likes from other founders are nice, but they do not pay.
These 10 templates are built for that job. They turn your client wins, your prices and your sales calls into posts that start conversations.
A before and after number is the fastest way to show what you do.
A real quote from a call shows you understand the buyer’s problem.
Talking price openly filters out bad-fit leads before the call.
Answering the top objection in public saves you from repeating it on every call.
Buyers like to know what the first call will feel like.
The right people say “that is me” and send a DM.
One clear ask beats “let me know if I can help”.
Being honest about churn makes the rest of your posts believable.
Before number, after number, time, and what changed.
Use this template →One sentence a client said, and what it really meant.
Use this template →Your first week with a new client, day by day.
Use this template →Why clients left, and what you changed.
Use this template →The line that stops scope creep without losing the client.
Use this template →Thank a client or mentor in public.
Use this template →[Client type] went from [before number] to [after number] in [time]. When they came to us, [the problem in their words]. They had already tried [what they tried before]. It did not work because [why it did not work]. Here is what we changed: • [change 1] • [change 2] • [change 3] The part that surprised me: [unexpected detail]. If you are a [client type] stuck on [the problem], [specific ask].
A 12-person IT agency went from 1 inbound lead a month to 6 in one quarter. When they came to us, every lead came from one old referral partner. They had already tried cold email. It did not work because nobody knew who they were. Here is what we changed: • One post a week about one client • Every post had one number • Every post ended with one clear ask The part that surprised me: the post that worked best was about a project that went wrong. If you run a small agency and live on referrals, reply “stories” and I will send the plan.
I charge [amount] for [service]. That number scares some people. Here is what is in it: • [what is included] • [what is included] • [what is included] What it is not: [what you do not do]. The client who gets the most out of it: [who]. The client who should not hire me: [who]. If you are the first one, [specific ask].
I charge $4,000 a month for fractional CFO work. That number scares some founders. Here is what is in it: • A 13-week cash forecast, updated every Monday • Board pack ready 3 days before the meeting • One call a week, and WhatsApp for the urgent stuff What it is not: bookkeeping. I will help you hire for that. The client who gets the most out of it: a 20 to 60 person company that just raised. If that is you, send me a DM with “runway”.
A [client/prospect] told me this on a call last week: "[What they said, word for word]." I hear some version of it [how often]. What they really mean: [the real problem underneath]. What usually fixes it: [your answer in two lines]. If that sounds like you, [specific ask].
A prospect told me this on a call last week: “We post every day and nobody who could buy from us ever comments.” I hear some version of it on half my calls. What they really mean: their posts are for other marketers, not for buyers. What usually fixes it: write about the buyer’s problem, in the buyer’s words, with one client story a week. If that sounds like you, comment “buyers” and I will send you 3 examples.
Examples are made up to show how a template works. They are not real clients.
| Free templates | ChatGPT | GrowthMaster | |
|---|---|---|---|
| Gives you a proven structure | Yes | Only if you ask well | Yes, the same 111 templates |
| Uses your real client stories | Only if you type them in | Only if you paste them in | Yes, from your Second Brain |
| Sounds like you | Depends on you | Often sounds like AI | Yes, learns your voice |
| Plans and posts your week | No | No | Yes |
| Price | Free | Free or $20 a month | Free trial, then paid |
Yes. All 111 templates are free to use and copy, with no account. You can also get all 111 as a PDF by email.
No. Pick a template, fill the blanks and copy the post. A free account is only needed if you want AI to write the post from your own client story, or to save templates.
Yes, but most of them work best on a personal profile. People reply to people. Use the Announcement and Case study templates on a company page and share them from your own profile too.
For founders and consultants, client stories with a real number work best, followed by clear opinions about your field. Start with the Leads templates.
Most good posts are 600 to 1,300 characters. LinkedIn allows up to 3,000. What matters most is the first 210 characters, because that is what shows before “see more”.
Two or three times a week is enough if each post has a real story or opinion. One client story a week is a good place to start.
Only if you leave it generic. The template gives you the order. Your numbers, names, dates and quotes make it sound like you. Check it with our free AI detector before you post.
Yes. Paste a client win, a call note or a testimonial, and GrowthMaster fills the template in your voice. You need a free account to see the full post.
Yes. Use the crowdsourced list or message us. We add new templates every month.
GrowthMaster fills these templates with your real client stories, in your voice, and plans your week.
Try GrowthMaster freeWe send the pack to your inbox, plus one new template a week. Unsubscribe any time.
Demo only. On the live page this adds the email and role to your list and sends the PDF.
Create a free account to keep your top 10 templates in one place and get a weekly reminder to post.
Create a free accountGrowthMaster turns each client win into a post in your voice, using these templates. Then it plans and posts the rest of your week.
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