TEMPLATE #45 OF 111LeadsAnnouncement

The honest launch Template

Saying who it is not for makes every other claim believable.

Goal: Leads
Format: Announcement
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ThingOne specific jobThe problem you kept hittingSpecificEqually specificCapabilityHonest gapPrice or "free while it is rough"How to get it

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Pro Tip: The best product and milestone announcements read like personal stories of perseverance, not dry corporate communiqués.

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Your Name• 1st

Founder & Consultant • LinkedIn GrowthJust now • Edited •

We built [thing].

It does [one specific job] and nothing else.▲ Hook sits above the fold (~210 chars)▼ Below expands on “...see more”
Why we built it: [the problem you kept hitting].

Who it is for: [specific].
Who it is not for: [equally specific].

What it does today:
• [capability]
• [capability]

What it does not do yet: [honest gap].

[Price or "free while it is rough"].

If that is your problem, [how to get it]. If it is not, no hard feelings.

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Showing full post: every word is crisp, dark, and copy-ready. The divider shows where LinkedIn folds the feed.

Template Playbook

How to write a killer The honest launch post

Crafted to filter for high-intent buyers, highlight high-ticket problem solving, and generate direct inbound inquiries.

✓ What works on LinkedIn

Explain the backstory: why you built it and whose problem it solves
State transparently what it does NOT do yet to build instant trust
Give generous public credit to team members, beta testers, and early clients
Provide a clear, frictionless link or DM trigger in the first comment

✕ Mistakes to avoid

Do not sound like a sterile corporate press release
Do not drop external links directly in the post body if optimizing for reach
Do not overpromise features that are still half-baked or in roadmap
Do not forget to update your profile banner and featured section simultaneously

When to use this template

Product launches, feature rollouts, or major milestone celebrations
Hiring key roles, open calls, or partner ecosystem expansions
Free resource giveaways, research reports, or template bundles
Important company pivots, rebrands, or pricing updates

Topics & Tags:#launch #product #honest