TEMPLATE #95 OF 111TrustHow-to

When not to do the thing Template

Counter-programming the advice everyone else gives, with the credibility of your own mistakes.

Goal: Trust
Format: How-to
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Shows where “see more” cuts (210 chars)
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Select an opening angle that fits your personal story:

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Popular actionConditionBad outcomeReasonThe alternative for eachNumberWhen

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Founder & Consultant • LinkedIn GrowthJust now • Edited •

Everyone tells you when to [popular action].

Here is when not to.▲ Hook sits above the fold (~210 chars)▼ Below expands on “...see more”
Do not if:
• [condition] — you will get [bad outcome]
• [condition] — [reason]
• [condition] — the one that catches most people

Do instead: [the alternative for each].

I have made this mistake [number] times, most recently [when].

When have you seen it go wrong?

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Template Playbook

How to write a killer When not to do the thing post

Designed to demonstrate deep domain competence, authenticity, and empathy so lurkers convert to followers.

✓ What works on LinkedIn

Define the exact starting state and end state before step 1
Explain the 'why' behind each step, not just the mechanical 'what'
Provide copy-pasteable prompts, templates, or checklists
Clarify who this works for and who should deliberately skip it

✕ Mistakes to avoid

Do not skip the hard steps or pretend complex implementations are effortless
Do not gate the crucial secret behind a paywall in an annoying way
Do not use jargon without defining it in plain English
Do not assume the reader has your specialized background or tools

When to use this template

When sharing a repeatable system, standard operating procedure, or audit
To demonstrate hands-on expertise and proof of execution
When offering a quick 10-minute fix to an urgent operational pain point
As a teaser for your full service, workshop, or consulting engagement

Topics & Tags:#nuance #caution #advice