TEMPLATE #96 OF 111LeadsTeardown

Show the work Template

Showing reasoning rather than results is what separates a portfolio from a sales pitch.

Goal: Leads
Format: Teardown
Fill-in boxes for every blank
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Shows where “see more” cuts (210 chars)
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Select an opening angle that fits your personal story:

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DeliverableClient typeWhat they asked forBudget/time/brandChoiceReasonQuoteNumberNext step

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Pro Tip: Teardowns prove your competence without you ever having to say 'I am an expert'. Showing your thinking is 10x more persuasive than claiming it.

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Your Name• 1st

Founder & Consultant • LinkedIn GrowthJust now • Edited •

Here is [deliverable] we made for a [client type], with the reasoning.

Permission given, name removed.▲ Hook sits above the fold (~210 chars)▼ Below expands on “...see more”
The brief: [what they asked for].

The constraint: [budget/time/brand].

Decision 1: [choice] — because [reason].
Decision 2: [choice] — because [reason].
Decision 3: [choice] — the one we argued about.

What they said: "[quote]".
What it produced: [number].

Want this level of detail on yours? [Next step].

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Showing full post: every word is crisp, dark, and copy-ready. The divider shows where LinkedIn folds the feed.

Template Playbook

How to write a killer Show the work post

Crafted to filter for high-intent buyers, highlight high-ticket problem solving, and generate direct inbound inquiries.

✓ What works on LinkedIn

Pick an asset your target clients know and admire (or relate to)
Point out microscopic details that 99% of casual observers miss
Distill the teardown into a reusable rule or checklist for the reader
Use screenshots or visual references if available to ground the critique

✕ Mistakes to avoid

Do not be mean-spirited or punch down at smaller creators/startups
Do not offer superficial observations anyone could see in 5 seconds
Do not forget to explain *why* the design or copy decision worked
Do not forget to link the analysis back to your core consulting domain

When to use this template

When reverse-engineering a world-class brand, campaign, or asset
When critiquing your own previous failed experiments with radical honesty
To showcase taste, diagnostic ability, and analytical depth
When positioning yourself as a top 1% practitioner in your category

Topics & Tags:#portfolio #process #proof