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    Home/Free Tools/111 Post Templates/What we are building next
    TEMPLATE #88 OF 111LeadsAnnouncement

    What we are building next Template

    The "not building" list is what makes a roadmap post honest rather than marketing.

    • Goal: Leads
    • Format: Announcement
    • Fill-in boxes for every blank
    • Live LinkedIn preview
    • Shows where “see more” cuts (210 chars)
    • Free, no signup needed

    Select an opening angle that fits your personal story:

    Let AI write it in your voice →
    Pro Tip: The best product and milestone announcements read like personal stories of perseverance, not dry corporate communiqués.

    Live LinkedIn Preview

    354/3000
    U
    Your Name• 1st
    Founder & Consultant • LinkedIn GrowthJust now • Edited •
    What we are building next quarter, and what we are deliberately not.
    ▲ Hook sits above the fold (~210 chars)▼ Below expands on “...see more”
    Building: • [thing] — because [number] of you asked • [thing] — because [reason] Not building: • [requested thing] — because [honest reason] • [requested thing] — not yet, [condition that would change it] How we decided: [the criteria]. What would you move to the top of that list?
    👍 Like💬 Comment🔄 Repost📤 Send

    Showing full post: every word is crisp, dark, and copy-ready. The divider shows where LinkedIn folds the feed.

    Template Playbook

    How to write a killer What we are building next post

    Crafted to filter for high-intent buyers, highlight high-ticket problem solving, and generate direct inbound inquiries.

    ✓ What works on LinkedIn

    • Explain the backstory: why you built it and whose problem it solves
    • State transparently what it does NOT do yet to build instant trust
    • Give generous public credit to team members, beta testers, and early clients
    • Provide a clear, frictionless link or DM trigger in the first comment

    ✕ Mistakes to avoid

    • Do not sound like a sterile corporate press release
    • Do not drop external links directly in the post body if optimizing for reach
    • Do not overpromise features that are still half-baked or in roadmap
    • Do not forget to update your profile banner and featured section simultaneously

    When to use this template

    • Product launches, feature rollouts, or major milestone celebrations
    • Hiring key roles, open calls, or partner ecosystem expansions
    • Free resource giveaways, research reports, or template bundles
    • Important company pivots, rebrands, or pricing updates
    Topics & Tags:#roadmap#product#transparency
    ← #87 The discovery call scriptBrowse all 111 templates#89 Why we said no to a big customer →
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