TEMPLATE #81 OF 111EngagementTeardown

Spot the difference Template

A/B comparisons with numbers are the most convincing teaching format there is.

Goal: Engagement
Format: Teardown
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Select an opening angle that fits your personal story:

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ThingsNumberThe weaker versionThe stronger versionThe specific editThe mechanismAudienceTiming

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Pro Tip: Teardowns prove your competence without you ever having to say 'I am an expert'. Showing your thinking is 10x more persuasive than claiming it.

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Founder & Consultant • LinkedIn GrowthJust now • Edited •

Two [things]. One works, one does not.

The difference is [number] words.▲ Hook sits above the fold (~210 chars)▼ Below expands on “...see more”
Version A: "[the weaker version]"
Version B: "[the stronger version]"

What changed: [the specific edit].

Why it matters: [the mechanism].

Results: A got [number], B got [number]. Same [audience], same [timing].

Which would you have picked? Be honest.

👍 Like💬 Comment🔄 Repost📤 Send

Showing full post: every word is crisp, dark, and copy-ready. The divider shows where LinkedIn folds the feed.

Template Playbook

How to write a killer Spot the difference post

Engineered to prompt thoughtful comments, peer debates, and community discussions that keep your post active for 48+ hours.

✓ What works on LinkedIn

Pick an asset your target clients know and admire (or relate to)
Point out microscopic details that 99% of casual observers miss
Distill the teardown into a reusable rule or checklist for the reader
Use screenshots or visual references if available to ground the critique

✕ Mistakes to avoid

Do not be mean-spirited or punch down at smaller creators/startups
Do not offer superficial observations anyone could see in 5 seconds
Do not forget to explain *why* the design or copy decision worked
Do not forget to link the analysis back to your core consulting domain

When to use this template

When reverse-engineering a world-class brand, campaign, or asset
When critiquing your own previous failed experiments with radical honesty
To showcase taste, diagnostic ability, and analytical depth
When positioning yourself as a top 1% practitioner in your category

Topics & Tags:#ab-test #copy #proof