TEMPLATE #67 OF 111TrustAnnouncement

We changed our pricing Template

Handling a price change transparently earns more trust than never changing it.

Goal: Trust
Format: Announcement
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DateOldNewThe honest reasonCustomersGrandfathering or the real answerAlternativeReasonWhat you will do about it

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Pro Tip: The best product and milestone announcements read like personal stories of perseverance, not dry corporate communiqués.

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Your Name• 1st

Founder & Consultant • LinkedIn GrowthJust now • Edited •

We changed our pricing on [date].

Here is what changed, why, and what it means if you are already with us.▲ Hook sits above the fold (~210 chars)▼ Below expands on “...see more”
What changed: [old] → [new].

Why: [the honest reason].

What it means for existing [customers]: [grandfathering or the real answer].

What we considered and rejected: [alternative] — because [reason].

If this makes us wrong for you, [what you will do about it].

Questions? Ask them here and I will answer in public.

👍 Like💬 Comment🔄 Repost📤 Send

Showing full post: every word is crisp, dark, and copy-ready. The divider shows where LinkedIn folds the feed.

Template Playbook

How to write a killer We changed our pricing post

Designed to demonstrate deep domain competence, authenticity, and empathy so lurkers convert to followers.

✓ What works on LinkedIn

Explain the backstory: why you built it and whose problem it solves
State transparently what it does NOT do yet to build instant trust
Give generous public credit to team members, beta testers, and early clients
Provide a clear, frictionless link or DM trigger in the first comment

✕ Mistakes to avoid

Do not sound like a sterile corporate press release
Do not drop external links directly in the post body if optimizing for reach
Do not overpromise features that are still half-baked or in roadmap
Do not forget to update your profile banner and featured section simultaneously

When to use this template

Product launches, feature rollouts, or major milestone celebrations
Hiring key roles, open calls, or partner ecosystem expansions
Free resource giveaways, research reports, or template bundles
Important company pivots, rebrands, or pricing updates

Topics & Tags:#pricing #transparency #announcement