TEMPLATE #13 OF 111LeadsStory

What the client actually said Template

A real quote is proof you talk to real buyers, and it pre-qualifies everyone who recognises themselves.

Goal: Leads
Format: Story
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Shows where “see more” cuts (210 chars)
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Client/prospectExact quote that reframes the problemDiagnosisProvidersThe obvious answerStepResult with a number and a timeframe

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Pro Tip: Vulnerability without insight is just oversharing. Vulnerability paired with a practical rule creates unforgettable authority.

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Founder & Consultant • LinkedIn GrowthJust now • Edited •

A [client/prospect] told me this on a call last week:

"[Exact quote that reframes the problem]."▲ Hook sits above the fold (~210 chars)▼ Below expands on “...see more”
I hear a version of it every month.

Underneath it is the real problem: [diagnosis].

Most [providers] answer with [the obvious answer]. That is why it keeps coming back.

What we did instead:
1. [step]
2. [step]
3. [step][Result with a number and a timeframe].

If that quote sounded like you, say "same" and I will send you the breakdown.

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Showing full post: every word is crisp, dark, and copy-ready. The divider shows where LinkedIn folds the feed.

Template Playbook

How to write a killer What the client actually said post

Crafted to filter for high-intent buyers, highlight high-ticket problem solving, and generate direct inbound inquiries.

✓ What works on LinkedIn

Start in media res (right in the action) with a concrete anchor: number, date, or cost
Show what was at stake so readers feel the emotional weight
Extract one universal lesson the reader can apply to their own work today
Keep paragraphs short (1–2 sentences) for comfortable mobile reading

✕ Mistakes to avoid

Do not humblebrag or disguise a sales pitch as vulnerability
Do not write a diary entry without an actionable takeaway for the reader
Do not use melodrama or artificial cliffhangers
Do not hide the actual numbers or costs if you teased them in the hook

When to use this template

When you want to build deep personal trust and empathy with prospects
After an expensive mistake, rejection, or hard-won breakthrough
When illustrating a common client problem through real dialogue
To humanize your personal brand and show the messy reality behind the wins

Topics & Tags:#voice-of-customer #diagnosis #inbound