TEMPLATE #72 OF 111TrustOpinion

The thing nobody documents Template

Names a risk everyone recognises and gives a small fix.

Goal: Trust
Format: Opinion
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Team/companyThingThe failureThe honest reasonStepHoursExample

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Pro Tip: Strong opinions polarize in a healthy way: they repel tire-kickers and deeply attract your dream clients who were waiting for someone to say it out loud.

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Founder & Consultant • LinkedIn GrowthJust now • Edited •

Every [team/company] has one person who knows [thing].

That is not a strength. That is a risk.▲ Hook sits above the fold (~210 chars)▼ Below expands on “...see more”
What happens when they are away: [the failure].

Why it never gets written down: [the honest reason].

What we did:
1. [step]
2. [step]
3. [step]

Time it took: [hours]. What it prevented: [example].

Who is your single point of failure? (Be careful how you answer.)

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Showing full post: every word is crisp, dark, and copy-ready. The divider shows where LinkedIn folds the feed.

Template Playbook

How to write a killer The thing nobody documents post

Designed to demonstrate deep domain competence, authenticity, and empathy so lurkers convert to followers.

✓ What works on LinkedIn

Back up your contrarian claim with a specific example, date, or metric
Concede the bit the other side gets right — it shows intellectual honesty
Write in plain, spoken English without hiding behind buzzwords
End with an open question that genuinely invites pushback

✕ Mistakes to avoid

Do not ragebait or post hot takes just for shock value without substance
Do not attack specific individuals or competitors by name
Do not hedge so much that your actual point disappears
Do not leave the comments unattended during the first 60 minutes

When to use this template

When industry consensus is giving bad, outdated, or lazy advice
When you have observed a clear pattern over years of client work
When you want to attract clients who think like you and repel bad-fit leads
When you want healthy, high-intent discussion in the comments

Topics & Tags:#risk #documentation #team