TEMPLATE #73 OF 111ReachCase study

We changed the default Template

Defaults are an under-discussed lever and this frames you as someone who thinks in systems.

Goal: Reach
Format: Case study
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Select an opening angle that fits your personal story:

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Old defaultNew defaultResultThe behaviour they setThe behaviour you did not wantThe behaviour you gotWhat people saidHonest exception

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Founder & Consultant • LinkedIn GrowthJust now • Edited •

We changed one default: [old default] → [new default].

[Result].▲ Hook sits above the fold (~210 chars)▼ Below expands on “...see more”
Why defaults matter: [the behaviour they set].

The old default caused: [the behaviour you did not want].

The new one: [the behaviour you got].

Resistance we got: [what people said].

Where it has not worked: [honest exception].

What default would you change where you work?

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Template Playbook

How to write a killer We changed the default post

Optimized for maximum viral distribution, shares, and algorithmic pickup across 2nd/3rd-degree networks.

✓ What works on LinkedIn

Lead with the quantifiable outcome: before number, after number, timeframe
Detail what didn't work before you stepped in to contextualize difficulty
Share 2–3 specific, non-obvious levers you pulled to get the result
Include a direct, low-friction call-to-action for similar companies

✕ Mistakes to avoid

Do not make it sound effortless — the struggle makes the outcome credible
Do not violate client confidentiality; anonymize metrics if necessary
Do not turn it into a self-congratulatory ad; make the client the hero
Do not bury the lead; put the transformation in line 1

When to use this template

Directly after achieving an exceptional client transformation
When validating your pricing and service proposition to active buyers
To break down an internal experiment with honest, transparent data
To move inbound leads from 'interested' to 'ready to book a call'

Topics & Tags:#systems #behaviour #change