TEMPLATE #77 OF 111LeadsStory

The thing I built for myself Template

Scratch-your-own-itch stories are the most believable origin for anything you are selling.

Goal: Leads
Format: Story
Fill-in boxes for every blank
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Shows where “see more” cuts (210 chars)
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Choose Your Opening HookBefore LinkedIn “see more”

Select an opening angle that fits your personal story:

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ThingProblemHow it showed up in your weekEmbarrassingly simple descriptionSomeoneThe reactionCurrent stateHonestLow-friction next step

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Pro Tip: Vulnerability without insight is just oversharing. Vulnerability paired with a practical rule creates unforgettable authority.

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Your Name• 1st

Founder & Consultant • LinkedIn GrowthJust now • Edited •

I built [thing] because [problem] kept happening to me.

Turns out I was not the only one.▲ Hook sits above the fold (~210 chars)▼ Below expands on “...see more”
The problem: [how it showed up in your week].

The first version: [embarrassingly simple description].

What happened when I showed it to [someone]: [the reaction].

What it does now: [current state].

What I still do by hand: [honest].

Want to try it? [Low-friction next step].

👍 Like💬 Comment🔄 Repost📤 Send

Showing full post: every word is crisp, dark, and copy-ready. The divider shows where LinkedIn folds the feed.

Template Playbook

How to write a killer The thing I built for myself post

Crafted to filter for high-intent buyers, highlight high-ticket problem solving, and generate direct inbound inquiries.

✓ What works on LinkedIn

Start in media res (right in the action) with a concrete anchor: number, date, or cost
Show what was at stake so readers feel the emotional weight
Extract one universal lesson the reader can apply to their own work today
Keep paragraphs short (1–2 sentences) for comfortable mobile reading

✕ Mistakes to avoid

Do not humblebrag or disguise a sales pitch as vulnerability
Do not write a diary entry without an actionable takeaway for the reader
Do not use melodrama or artificial cliffhangers
Do not hide the actual numbers or costs if you teased them in the hook

When to use this template

When you want to build deep personal trust and empathy with prospects
After an expensive mistake, rejection, or hard-won breakthrough
When illustrating a common client problem through real dialogue
To humanize your personal brand and show the messy reality behind the wins

Topics & Tags:#origin #product #story