TEMPLATE #4 OF 111EngagementOpinion

Two types of people Template

A clean contrast is easy to scan and impossible not to place yourself in.

Goal: Engagement
Format: Opinion
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RoleIndustryOutcomeBehaviourOpposite behaviourObvious explanation people assumeThe real differenceTimeFirst change

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Pro Tip: Strong opinions polarize in a healthy way: they repel tire-kickers and deeply attract your dream clients who were waiting for someone to say it out loud.

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Founder & Consultant • LinkedIn GrowthJust now • Edited •

There are two kinds of [role] in [industry].

One of them gets [outcome]. The other stays busy.▲ Hook sits above the fold (~210 chars)▼ Below expands on “...see more”
The first kind:
• [behaviour]
• [behaviour]
• [behaviour]

The second kind:
• [opposite behaviour]
• [opposite behaviour]
• [opposite behaviour]

The difference is not [obvious explanation people assume].

It is [the real difference].

I have been both. The switch took [time] and started with [first change].

Which one were you this week? Be honest.

👍 Like💬 Comment🔄 Repost📤 Send

Showing full post: every word is crisp, dark, and copy-ready. The divider shows where LinkedIn folds the feed.

Template Playbook

How to write a killer Two types of people post

Engineered to prompt thoughtful comments, peer debates, and community discussions that keep your post active for 48+ hours.

✓ What works on LinkedIn

Back up your contrarian claim with a specific example, date, or metric
Concede the bit the other side gets right — it shows intellectual honesty
Write in plain, spoken English without hiding behind buzzwords
End with an open question that genuinely invites pushback

✕ Mistakes to avoid

Do not ragebait or post hot takes just for shock value without substance
Do not attack specific individuals or competitors by name
Do not hedge so much that your actual point disappears
Do not leave the comments unattended during the first 60 minutes

When to use this template

When industry consensus is giving bad, outdated, or lazy advice
When you have observed a clear pattern over years of client work
When you want to attract clients who think like you and repel bad-fit leads
When you want healthy, high-intent discussion in the comments

Topics & Tags:#comparison #identity #self-check