TEMPLATE #92 OF 111ReachCase study

Our numbers, for comparison Template

Real numbers with caveats are rare, and everyone wants to compare.

Goal: Reach
Format: Case study
Fill-in boxes for every blank
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ThingSizeDatesMetricNumberThe unexpected numberHonest weaknessSample size, industry, anything that limits it

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Pro Tip: Case study posts generate the highest inbound pipeline per impression. Even if reach is modest, every reader is an evaluated prospect.

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Your Name• 1st

Founder & Consultant • LinkedIn GrowthJust now • Edited •

Nobody publishes benchmarks for [thing], so here are ours.

Sample: [size]. Period: [dates].▲ Hook sits above the fold (~210 chars)▼ Below expands on “...see more”
• [Metric]: [number]
• [Metric]: [number]
• [Metric]: [number]
• [Metric]: [number]

What surprised us: [the unexpected number].

Where we are below average and know it: [honest weakness].

Caveats: [sample size, industry, anything that limits it].

Post yours and we will all know more than we did this morning.

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Template Playbook

How to write a killer Our numbers, for comparison post

Optimized for maximum viral distribution, shares, and algorithmic pickup across 2nd/3rd-degree networks.

✓ What works on LinkedIn

Lead with the quantifiable outcome: before number, after number, timeframe
Detail what didn't work before you stepped in to contextualize difficulty
Share 2–3 specific, non-obvious levers you pulled to get the result
Include a direct, low-friction call-to-action for similar companies

✕ Mistakes to avoid

Do not make it sound effortless — the struggle makes the outcome credible
Do not violate client confidentiality; anonymize metrics if necessary
Do not turn it into a self-congratulatory ad; make the client the hero
Do not bury the lead; put the transformation in line 1

When to use this template

Directly after achieving an exceptional client transformation
When validating your pricing and service proposition to active buyers
To break down an internal experiment with honest, transparent data
To move inbound leads from 'interested' to 'ready to book a call'

Topics & Tags:#benchmarks #data #community