TEMPLATE #90 OF 111ReachOpinion

The second-order effect Template

Thinking one step beyond the consensus is the cheapest way to sound like the smartest person in the feed.

Goal: Reach
Format: Opinion
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Obvious first-order effect of a trendWhat everyone seesWhat it causesThe part almost nobody is pricing inWhoRoleAction

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Pro Tip: Strong opinions polarize in a healthy way: they repel tire-kickers and deeply attract your dream clients who were waiting for someone to say it out loud.

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Founder & Consultant • LinkedIn GrowthJust now • Edited •

Everyone is talking about [obvious first-order effect of a trend].

The interesting part is what happens next.▲ Hook sits above the fold (~210 chars)▼ Below expands on “...see more”
First order: [what everyone sees].

Second order: [what it causes].

Third order: [the part almost nobody is pricing in].

Who benefits: [who].
Who gets hurt: [who].

What I would do if I were [role]: [action].

What second-order effect is everyone missing?

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Template Playbook

How to write a killer The second-order effect post

Optimized for maximum viral distribution, shares, and algorithmic pickup across 2nd/3rd-degree networks.

✓ What works on LinkedIn

Back up your contrarian claim with a specific example, date, or metric
Concede the bit the other side gets right — it shows intellectual honesty
Write in plain, spoken English without hiding behind buzzwords
End with an open question that genuinely invites pushback

✕ Mistakes to avoid

Do not ragebait or post hot takes just for shock value without substance
Do not attack specific individuals or competitors by name
Do not hedge so much that your actual point disappears
Do not leave the comments unattended during the first 60 minutes

When to use this template

When industry consensus is giving bad, outdated, or lazy advice
When you have observed a clear pattern over years of client work
When you want to attract clients who think like you and repel bad-fit leads
When you want healthy, high-intent discussion in the comments

Topics & Tags:#analysis #trend #thinking