TEMPLATE #104 OF 111LeadsHow-to

The question buyers really ask Template

Sales realism that helps peers immediately and shows buyers you understand them.

Goal: Leads
Format: How-to
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Shows where “see more” cuts (210 chars)
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Choose Your Opening HookBefore LinkedIn “see more”

Select an opening angle that fits your personal story:

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The question you prepared forThe question they actually askThe real concernYour answerThe defensive versionThe mechanismResult

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Pro Tip: Give away your playbook for free, sell the implementation. Serious buyers will gladly pay you to execute what you just explained.

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Founder & Consultant • LinkedIn GrowthJust now • Edited •

Buyers never ask "[the question you prepared for]".

They ask "[the question they actually ask]".▲ Hook sits above the fold (~210 chars)▼ Below expands on “...see more”
What they mean by it: [the real concern].

The answer that works: "[your answer]".

The answer that loses the deal: "[the defensive version]".

Why: [the mechanism].

Since changing it: [result].

What question catches you out most?

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Template Playbook

How to write a killer The question buyers really ask post

Crafted to filter for high-intent buyers, highlight high-ticket problem solving, and generate direct inbound inquiries.

✓ What works on LinkedIn

Define the exact starting state and end state before step 1
Explain the 'why' behind each step, not just the mechanical 'what'
Provide copy-pasteable prompts, templates, or checklists
Clarify who this works for and who should deliberately skip it

✕ Mistakes to avoid

Do not skip the hard steps or pretend complex implementations are effortless
Do not gate the crucial secret behind a paywall in an annoying way
Do not use jargon without defining it in plain English
Do not assume the reader has your specialized background or tools

When to use this template

When sharing a repeatable system, standard operating procedure, or audit
To demonstrate hands-on expertise and proof of execution
When offering a quick 10-minute fix to an urgent operational pain point
As a teaser for your full service, workshop, or consulting engagement

Topics & Tags:#sales #objection #buyers